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Our Logo


Our logo is composed of the red letters "E" and "W" arranged in a symmetrical, diagonal orientation.  "E" and "W" are the first letters of "East" and "West", the first two words in our company's name.


The black Chinese character beneath EW is the word 禮 (li), which can mean "etiquette" or "manners".  The character also represents the ideas of "propriety" and "ceremony", two fundamentally Chinese concepts that guide classical Confucian thought.


East-West Institute of Applied Etiquette teaches international etiquette and communication techniques in Hong Kong, Macau, and China and our courses adopt concepts taken from Eastern and Western cultures.  Our company's logo is the perfect embodiment of what we do.