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Vision and Mission


East-West Institute of Applied Etiquette was founded on two key beliefs:


1.  Confidence leads to success in all areas of life

2.  Etiquette and good behavior are self-promulgating.





To create a more polite, caring, and civil society and to change the way the rest of the world perceives individuals and businesses from Hong Kong, Macau, and China.






Offer modern and practical training that provides immediately-usable, value-added knowledge and skills to individuals and organizations to enable them to be more confident and to compete more effectively on an international level.